Using Perceptual Maps in Marketing Simulation Summary

The Situation In this case, the situation is about developing a batter marketing strategy, using perceptual maps for a product that targets a particular group of people. Perceptual maps do represent the visual aspects of the product for easy conceptualization since it provides more details about the brand (Surhone, Timpledon Marseken, 2010). It aims at conceptualizing, capturing and maintaining a sizeable market share for the product. Therefore, it significantly helps in selling the product, identifying and finding solution to marketing simulation.Advertising We will write a custom report sample on Using Perceptual Maps in Marketing Simulation Summary specifically for you for only $16.05 $11/page Learn More Recommended Solution In using perceptual maps, the marketers have to reflect on a number of recommendations, which are vital for the success of the selling strategy (Surhone, Timpledon Marseken, 2010). In order to solve the marketing problems, the m arketer must develop a perceptual map that illustrates the product’s feature and a different one showing the attributes of the ones offered by the competitor. From the perceptual map, the marketer should explain the research ratings about his/her product’s features, in comparison with the attributes of the competitor’s brand (Surhone, Timpledon Marseken, 2010). This is to convince the potential customers about the advantages they stand to derive from the product as opposed to the one offered by the competitors. In particular, when the perceptual map is observed objectively, the marketer chooses the best parameters to explain the product (Surhone, Timpledon Marseken, 2010). This is critical because the customers would see the features, thereby make informed and choices. Therefore, the marketer must remain objective while addressing the marketing dynamics since the practice would definitely shape the information presented on the perceptual map. Results Under thi s simulation, the varied responses indicate that the brand had high and low features, of different levels depending on the customer ratings. In this case, whatever one customer thinks is a high attribute could actually be demeaned by the other client. The other result is that, using the perceptual map gives room for comparison of different or competing brands. To illustrate this perception, consider the tabulated findings bellow: Table 1 Company Thorr Motorcycles Inc. Haruhiro – Daisetsu Motorcycles Brand CruiserThorr Anzai Engine Features Superior Engine Durable Engine Lifestyle Image High – Upper Market Fun – Younger Market Price $25,000 $14,300 Service Limited Service Support to Dealers Source: (Documentary)Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Summary of the Various Marketing Components In terms of the marketing components, the marketers have to focus on various perception needs so that the product could outshine the competitors. For example, in marketing simulation, the product’s performance, price, lifestyle image, service offering, and quality engineering are the fundamental parameters of product that the perceptual map should illustrate (Surhone, Timpledon Marseken, 2010). The Connection between Positioning and Differentiation of Products or Services The relationship between the two marketing aspects is that they help in making decisions regarding the applicable marketing strategy of products and services (Surhone, Timpledon Marseken, 2010). For instance, positioning the product helps in easing its accessibility to the consumers. Here, the perceptual map gives more information about the product’s market positions, thus helping the marketers to maintain, boost or alter the status. Alternatively, differentiation classifies the goods according to their features. This also makes it easy for the poten tial client to decide on the product or service whose characteristics are desirable (Surhone, Timpledon Marseken, 2010). Therefore, the two concepts are interrelated and play a vital role in marketing of the manufactured goods and services. Repositioning of the Product in the Simulation Considering the situation in this simulation, the marketer can reposition the product through launching a new one with features, which the clients require. Indeed, this would force the marketers to develop a different marketing plan and if possible, another product differentiation approach that would suit the consumers and the market situation (Surhone, Timpledon Marseken, 2010). For example, when repositioning the product in the simulation, the marketer should study the perceptual map to determine its existing position. Furthermore, the consumer profiles could also assist in establishing the potential audience to be targeted for the repositioning. After this, the marketer carries out strategic ana lysis of the product’s 4Ps and SWOT so that the new product would be competitive in the market (Surhone, Timpledon Marseken, 2010). Importantly, during repositioning, the perceptual map should guide the marketer to postulate the product’s position in relation to each strategy that would be applied (Surhone, Timpledon Marseken, 2010). Therefore, the product’s position on the perceptual map would be the determining factor whether it should merely be repositioned or launched again. The practice would also aid in selecting the suitable positioning and differentiation strategies. The Effect of the Product’s Lifecycle on Marketing The product’s lifecycle is really significant in marketing because it shows customer behavior towards the goods over time. The entire lifecycle of the product starts with its introduction in the market, its growth, maturity and the possible decline as expressed below.Advertising We will write a custom report sample on Us ing Perceptual Maps in Marketing Simulation Summary specifically for you for only $16.05 $11/page Learn More Figure 1 In marketing, the trend in the lifecycle helps in determining the necessary changes, which should be made to enhance the product’s growth (Antti Anselmi, 2008). In this case, the perceptual map would give a clear visual expression of the postulated lifecycle regarding the product, thus assisting in modifications. Through examining the product’s lifecycle, the marketer would be able to predict the product behavior and understand the dynamic in the market. In addition, the growth trends determine the product’s suitability and competitiveness. The other aspect of the product lifecycle it could experience a level-off, not necessarily indicating it has reached maturity, but in response to the market forces (Antti Anselmi, 2008). Here, the level-off could be temporary and the trend might continue to full maturity. However, i n case of unprecedented decline, the product has to be repositioned through making adjustments to its features to suit the customers. Also, proper marketing, the product might achieve remarkable growth and development of the product, thus eliminate cases of decline at advanced stages, especially towards maturity (Antti Anselmi, 2008). Effect of the Lifecycle on the Product in the Simulation As reflected in the simulation, the product lifecycle has some affects on itself. For example, the cycle necessitated technological innovation to improve the product’s quality and make it relevant to the consumer’s lifestyle ideals (Antti Anselmi, 2008). As a result, the marketer selected the attributes and ideals, which the customers preferred and wrote them on the perceptual map (Antti Anselmi, 2008). Moreover, the information on the perceptual map becomes useful in making decision regarding the marketing strategy to adopt. Basically, the customer’s needs and requirement s could alter the features on the perceptual map. Besides, the alterations in the targeted customers would equally change the content of the perceptual map. For instance, if the targeted group changes based on sex, age, taste, social status and income level, manufacturers are compelled to shift the marketing mix (Antti Anselmi, 2008). Similarly, the product features on the perceptual map should correspond to the change.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More References Antti, S. Anselmi, I. (2008). Product Lifecycle Management. New York, NY: Springer. Surhone, L., Timpledon, M. Marseken, S. (2010). Marketing, Product, Brand, Perceptual Mapping, Multidimensional Scaling, Factor Analysis, Conjoint Analysis, Logic Analysis in Marketing, Brand Management. New York, NY: Betascript Publishing. This report on Using Perceptual Maps in Marketing Simulation Summary was written and submitted by user Bowen Espinoza to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Using Perceptual Maps in Marketing Simulation Summary

The Four Marks Of The Church Essay Essay Example

The Four Marks Of The Church Essay Essay Example The Four Marks Of The Church Essay Essay The Four Marks Of The Church Essay Essay One. Holy. Catholic. Apostolic. these four words are the foundation of the Catholic Church. They are what the Church calls the â€Å"Four Marks. † The First Council of Constantinople established them in 381. These words were fist used in the Nicene Creed. and are still used to this twenty-four hours when we say â€Å"I believe in one sanctum. Catholic. apostolic Church. † With the Holy Spirit assisting to steer the Church it can transport out these four Markss. The fist grade of the Church is One describes. and it describes integrity. The Church tells us it is one because of three things. The grounds are that it is a beginning to the Trinity. besides because Jesus is the laminitis of the church. and the last is because the Holy Spirit is its psyche. It chiefly tells us about the integrity of the Body of Christ. This means that our Church is together as one. and non many divided communities. The 2nd grade is Holy. This describes to us that since God created the Church it is genuinely holy. The term means cosmopolitan. and this shows that the Church does non hold to be in a specific topographic point. or except a race or civilization. Jesus is the beginning to holiness. The 3rd grade is Catholic. It is Catholic because Jesus is ever present in the church. The last grade of the church is apostolic. Jesus is the soul laminitis of the church. and he gave all of the power in the church to his apostles to be bishops. and he had Peter be the leader called the Pope when he left. Besides the church has Sacred Tradition and Sacred Scripture. ( 1 ) One. is a grade of the church that can hold a connexion to many events. An event that relates to this grade of is Pentecost. It relates to this grade for assorted grounds. One ground is that since through this grade it says we are all united. and Pentecost shows how the Holy Spirit helped to unite people. Pentecost is like this. because when the Apostles were in the room. they were filled with the Holy Spirit. This allowed them to be able to prophesy in different linguistic communications. They could unify everyone because they can now talk all linguistic communications. and everyone could now hear about the narratives of Jesus. Another ground is that this grade tells us that the Holy Spirit guides us to carry through this grade. merely like at Pentecost where the Holy Spirit guided the Apostles to hold the bravery to travel out and baptise. ( 2 ) The 2nd grade of the Church is holy. and I feel that it has a strong connexion to Peter. I feel this manner. because Peter is the 1 of the holiest work forces to of all time populate. Jesus gave him the key to heaven. and personally appointed him to function as the Catholic Pope. Peter was besides was the lone Apostle who walked on H2O. because he believed in Jesus. but when he stopped he started to drop. This shows that he was one of the holiest work forces because no other adult male has walked on H2O. In my sentiment Peter is the perfect illustration of sanctum. because he is the foundation of our church. and our Church would non be where it is today. if it wasn’t for Peter. ( 3 ) The 3rd grade of the Church is Catholic. I feel that Mary is a good illustration of this grade. Mary is a good illustration because she is the female parent of God and a major image in our Catholic Church today. This grade connects to Mary. because she knew that Jesus was the boy of God. and she would make what of all time God asked of her. She neer sinned and was taken organic structure and psyche into Eden. This shows that she is the function theoretical account of all Catholics. and we need to seek to populate a life like hers. We ever need to retrieve that Jesus is ever with us. and we need to move every bit closely as we can to him. like Mary did. ( 3 ) The 4th and concluding grade of the church is Apostolic. I think that Paul is a good illustration of this. He was a one time a evildoer. because he persecuted Jews. so one twenty-four hours he had a major transition. He went blind. and his sight was subsequently returned. but right after that he began to prophesy the word of God. He is a good illustration of Apostolic. because he had a transition and subsequently became an Apostle. and he besides took missional journeys to prophesy about Jesus. and dispersed Catholicism. Paul besides wrote seven epistles that are in the New Testament. Paul was a great Apostle. and Scripture author. which is why I feel he connects with the Apostolic Mark. ( 3 ) At Providence the grade that I feel largely mundane is one. I feel this because I think that at Providence we are neer separated. there is ever a household atmosphere about the topographic point. Whenever we have all school multitudes. I feel that is when we genuinely have integrity among us. We all do non cognize each other. but it merely feels like were at place. All the people at Providence are so welcoming to one another. There is a particular bond between everyone here that makes you experience as one. like we are all incorporate. Integrity is all around Providence ; it happens mundane. because there is ever person at that place to pick you up no affair what. It is genuinely a 2nd household. because we are all united. The four Markss of the Church are the foundation of our church. We need to seek to populate them out so we can go better people. Many other faiths say these Markss in the Creed. but merely the Catholic Church reflect on what they really mean. The Church is one and all the people in it map as a whole. These four Markss have been passed down since Jesus’ clip and go on to this twenty-four hours.

Henrietta's Immortal Cells Essay Example | Topics and Well Written Essays - 250 words

Henrietta's Immortal Cells - Essay Example Sadly, this same rate of cell proliferation killed Henrietta but the cells have lived on to become support pillars of biological researches. â€Å"He-La are the first immortal human cell lineage† (Howard W Jones, Victor A. McKusick; Obstetrics and gynecology, pg-945-949). Dr.Gey distributed the cells worldwide to researchers, to help in research endeavors, because â€Å"He-la cells could be grown by anyone capable of trypsinizing cells† (Fredrick Bang, History of tissue culture), they divided rapidly, synthesized normal proteins, mimicked normal cell signaling, gene regulation and could be infected, and thus they became potential tools for study. He-La cells helped to develop Salk’s vaccine and the cells have also been used for gene mapping, Aids and Cancer studies, gene cloning, immunological studies. Author Rebecca Skloot â€Å"More than 60,000 published science articles have mentioned He-La cell research and the number just keeps on increasing† (Rebecca Skloot, The Immortal life of Henreitta

The legalization of marijuanna Essay Example | Topics and Well Written Essays - 1750 words - 1

The legalization of marijuanna - Essay Example in regard to the crime of drug use is that it is a self abusive crime, the only victim of the commission of this crime being the person using the drug. The illegal nature of drugs creates all of the victimization associated with drug use. More specifically, marijuana has properties that have the ability to naturally support different types of illnesses. Therefore, it is ethically irresponsible for society to continue to support the criminalization of drugs, especially in the case of marijuana. Through the lens of virtue ethics, one can examine an issue in regard to moral good and moral evil (Darwall, 2003, p. 53). One of the ways in which society has collectively determined that drugs should be criminalized is through the concept that they represent a moral evil. The social point of view is that anything that threatens the perception of safety and normalcy should be criminalized in order to provide perceived protection. The problem with this point of view is that it is blind to the realities of the effects of criminalization which are creating a far more moral evil than the self abuse of drug use represents. The moral evils that are created through criminalization is that it empowers people who have constructed evil intent, most often through greed, to create collaborative efforts that are outside of the control of the state. Virtue ethics is defined by perception. An example is given by Darwall (2003), in regard to two men who can provide another with the same service or advantage, the first man doing the service because he feels it is his moral responsibility and does it through a sense of altruism, where the second man does it because it fulfills an aspect of his own greed. The discussion is centered upon which man will have the greatest amount of sentiment, in this case gratitude, from the person who receives the service. It is the perceived motivation of the person providing the service that creates the level of gratitude as a response (p. 53). The fact is,

Analysis of a Leader Research Paper Example | Topics and Well Written Essays - 1250 words

Analysis of a Leader - Research Paper Example Tutor Signature: Date: Introduction The following article includes the analysis of a well known business leader Bill Gates who is the Chairman, cofounder and chief software architect of Microsoft, which is among the most successful software company around the globe. The analysis starts with a brief about leader, leadership and the leadership theory which Bill Gates followed in his life. The discussion would include skills, traits, behavior, influence process and relevant aspect of the situation which made Bill Gates successful enough to be famous. The strength and weaknesses of Bill Gates are part of the analysis to give a clear insight of ups and downs in his career. Issues of ethical leadership have also been discussed. Leader and Leadership Leader may be defined as a person followed by others. He/ she are the one to lead thus motivating others to follow, while leadership is the process of influencing others to accomplish organizational goals. Hence, a leader is someone in the posi tion of leadership who motivates and inspires a team towards achievement of common goal. Analysis of the reasons why the leader was famous William Henry Gates III which is also commonly known to be as Bill Gates is an American entrepreneur and philanthropist born on October 28, 1955, in Seattle Washington. Bill started showing interest in programming at an early age while studying in Lakeside school. This is where Bill gates met Paul Allen who is the co founder of Microsoft. They together through technological innovation, aggressive competitive tactics and keen business strategy build â€Å"Microsoft†, world’s largest software company. Gates because of his interest in programming didn’t plan to study further and dropped out of Harvard to start a company. Bill Gate’s career story shows influence from various leadership theories namely task oriented leadership, autocratic style, laissez faire leadership etc (Bill Gates biography, 2012). Traits Since childho od Bill was intelligent, ambitious and competitive. He believes if you know how to apply your intelligence then you can achieve anything and everything. He was passionate about software, coding and technology. This passion made him the richest man in the world. Bill Gates was a risk bearer who dropped out of Harvard in order to allocate his full energy and time to Microsoft, a company he started with his school friend Paul Allen. He believes in continuous learning which makes him a great leader (Lesinski, 2008). Skills Bill Gates quotes his success to hard work. Since the beginning of his life he is a hard worker dedicating the entire night working on computer in his college days and then sleeping only for 6 hours when he started Microsoft. The entrepreneurship in Gates has kept him focused towards his goal. He knows managing his work well and is a creative person. He was always confident of hid dream of becoming successful. With focus on goals Bill Gates efficiently managed all are as of the company. Because of great convincing skills he has made lot of successful deals in his career, IBM one of them though (Strother, 2007). Behavior Bill Gates is a determined person. Whenever he starts something new he would continue doing that project and won’t start another unless done with the first one. Gates never stopped trying when he was in process of making new software’s. He’s full of courage and never hesitates in taking risk. Once when he was about to lose lot of profit from

Does The Media Influence The Way People Think?

Does The Media Influence The Way People Think? It is the responsibility of intellectuals to speak the truth and expose lies (Chomsky, 2008). In what way does information transmitted by the media influence the way people think? How we relate our values, attitude and beliefs about the world and others (Stuart, 2005). Fox News and the BBC are all well known examples of broadcast journalism (Hackett, 1999) and have been the focus of this research. The media plays a fundamental role in shaping societies opinions about significant issues (Asmal, 2008), the aftermath of 9/11 and 7/7 bombings medias impact still resonates throughout the world today, especially its impact on those who follow the Islamic faith. This paper highlights responses to media representations of Muslims and Islam in general. The main areas of interest for this piece of work will be the psychological explanations the current perceptions of Islam and its link to the media and whether factors such as religious background, gender and critical thinking skills have an ef fect on those for attitudes formed through the media. News Media Broadcasts Impact and Bias Broadcast journalism is a term that refers to news media in which information and current events are presented through electronic media, primarily through television news programs (disserbookblue). Media broadcasts such as these are responsible for the way news is gathered and transmitted, which is also relevant in political processes (Stuart, 2005).They tend to be a persuasive source of information, in the sense that it primarily has the potential to control to some extent the minds of the viewers, which in this case is the ultimate aim in exercise of power, usually indirect. Whilst the control of intentions, opinions, beliefs or knowledge acquired are that news can and ought to be a balanced objective reflection of social reality; the political attitudes of journalist or editorial decision makers are a major determinant of the news bias (Hackett, 1999). Chompsky,1987, felt that whilst it is the intended purpose to empower the public to voice their opinion and control the government this is not how it is always used. Instead he presumes that the American media industry consists of myth makes that shape and restrict information which move the public to apathy and detachment and as a consequence allow the elite to run the country as they please. Chomsky felt that values such as democracy and freedom must be mobilized to protect are but they are instead threatened by the unregulated control of those who own the media. (Journal of Ethnic and Migration Studies, 2009). Nevertheless media ownership is a very significant factor to keep in mind when considering media bias (Besley Prat 2004, Djankovet al. 2003). In the context of news, media bias is very well documented, a popular example that has been referred to very often is; American news broadcast channel Fox News. Findings from previous research such as . have found drastically different assertions from the war on terror and Islamic representation to recent political process in regard to Americas presidential campaign (Vigna and Kaplan, 2005). I challenge anybody to show me an example of bias in Fox News Channel.Rupert Murdoch (Salon, 3/1/01)The 24-hour Fox News channel is privately owned by Rupert Murdoch and was introduced in October 1996 to compete with CNN. By June 2000, 17.3 percent of the US population reported watching Fox News regularly (Scarborough Research data). Fox News coverage, however, is unique among the television media. Fox News is significantly to the right of all the other ma instream television networks (ABC, CBS, CNN, and NBC) (Groseclose and Milyo, 2005). However media bias generated by ownership can simply be explained through news consumption, which demands media to provide news caters to different audiences. (Mullainathan and Shleifer 2005, Gabszewicz, Laussel and Sonnac 2001). Empirical evidence to support this notion was adopted by a survey conducted by Pollingpoint based on 73,969 online interviews with U.S. adults aged 18 and older carried out from the 1st of October to the 21st of October 2004. These findings roughly describe the relationship between the viewers and news broadcasting channels, especially in relation to political identity (democrat or republican) and their valuations of TV networks. Nine in ten Republicans stated that FOX News offers the best news coverage among television networks, whereas Democrats seemed to have divided their loyalty among PBS and CNN with nearly 70 % naming one of the two as the best news source. The chart highlighted different preferences for different news, there clearly seems to be a dem and for certain news by different segments of consumers. Therefore media firms provide professed bias to cater to this demand (Mullainathan Shleifer, 2005). Media bias tends to emerge in the form of optimal slanting strategies of news providers because their target audience want certain (albeit different) degree and direction of slant. Thus, the extent of media bias is mainly the result of consumer heterogeneity (dissimilarity). This is intuitive. After all, if there is a need and demand for biased news, privately owned media will have an incentive to satisfy that need. Apart from Mullainathan Shleifer (2005), Gentzkow Shapriro (2004) also argue that media bias may emerge from competing media catering to biased viewers beliefs but in their paper the mechanism is slightly different: viewers consider the news that are consistent with their prior expectations of high quality (Xiang 2005).

Henrys Speeches in William Shakespeares Henry V -- Papers Henry V 5

Henry's Speeches in William Shakespeare's Henry V I will be writing about how Henry V wins the hearts of his men. Using, five main speeches that Henry V makes. I think that Henry won the hearts of his men by persuasion. Beforehand, I would like to apologize because I may talk about what ‘Henry’ says but I truly know this is what Shakespeare wrote. In the first speech the Dauphin presented Henry V with a set of tennis balls as a joke and insult. He was suggesting that Henry was a ‘child’ and not fit for being a king. I expected Henry V to be angry and yell with frustration but I noticed a sudden silence before Henry started his speech; it seemed as though he was collecting his thoughts and thinking how to answer Dauphin’s so called, â€Å"joke.† Henry used that time exceptionally wisely, he starts off with alliteration (which he also uses in Speeches 3, 4 and 5), â€Å"Pleasant/ Present/ Pains.† These words may sound calm and polite, but all these words need to be said with clenched teeth. I found the line 290, Act One Scene 2, interesting where Henry says, â€Å"†¦dazzle all the eyes of France, Yea strike the Dauphin blind to look us,† Henry compares himself to the sun: so bright and successful that the Dauphin would not be able to look up to him, making the Dauphin feel inferior. Henry here plays splendidly with words as we can see throughout the play, â€Å"Turn his balls to gunstones,† Henry changes something as harmless and simple as tennis balls into weapons of destruction. Henry is often religious and spiritual in his speeches. Here he says, â€Å"and soul shall stand sore†¦Ã¢â‚¬  he attacks the Dauphin n... ...e me thinks, me/ fear, fellowship,† once again to give a rhythm to his speech and it makes one think about the words said. Henry names the day, â€Å"Feast of Crispin’s Day,† to me that sounded more of emotional blackmailing than encouragement. Henry says that if they win this battle they would be as common as, â€Å"household words.† Shakespeare utilizes the technique of ‘use of three’, â€Å"We few, we happy few, we band of brothers,† making it easier for his soldiers to trust him, making him sound more trustworthy. He uses emotional blackmail again as well, â€Å"Shall be my brothers.† I admired how different each speech is. I found it inspiring how Shakespeare can make Henry sound so trustworthy, sensitive and compassionate and two minutes later he can change the way one seems Henry just by the words he says.